Agent Logic is Not the Leading CEP Vendor, Sorry.

This press release just came across my desk, Agent Logic’s Release of RulePoint. The press release has one of the more laughable statements I have read in a CEP-related press release for quite some time.

“Agent Logic, the leading provider of user-driven Complex Event Processing (CEP) software, today announced the general availability of RulePoint…”

Come on guys!   Get control of your marketing department!  

Agent Logic is not the leading provider of user-driven CEP software.

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5 Responses to Agent Logic is Not the Leading CEP Vendor, Sorry.

  1. peter lin says:

    You have to laugh though when sales people make press releases like that. it keeps life funny, otherwise there wouldn’t be any drama.

  2. Tim Bass says:

    Hi Peter!

    Google is the current era “big brother” and Orwell would be amazed at a world where everyone is watching everyone else 24 hours a day!

    One of the effects is that marketing folks need to modify their techniques and turn down the hype to be credible in this day and age.

    Hope all is well with you!

    Yours faithfully, Tim

  3. Opher Etzion says:

    I totally agree… I have seen cases where marketing over-statement have backfired.

  4. Saul Caganoff says:

    I believe the standard marketing boilerplate terminology is “…a leading provider…”.

    By substituting “the” for “a” they overstep the mark from bland meaninglessness to misplaced hubris…a common marketeers’ mistake.

  5. Tim Bass says:

    Hi Saul!

    Great to hear from you! I hope all is well.

    Yours faithfully, Tim

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